Register Agent

Register your IAB-compliant agent for discovery by the advertising ecosystem. Submit for GPP verification and receive an IAB verification badge upon approval.

GPP Verification

Must match your GPP registered domain

Agent Information

Official legal entity name (must match GPP registry)
Validates against Global Privacy Platform - Find your GPP ID
Provide a URL to your company logo if not found automatically

Protocol Configuration

Select the protocol your agent supports
The SSE endpoint for your MCP server

IAB Tech Lab Classification

Primary category that best describes your agent's function
Optional: Select up to 5 subcategories that apply to your agent
Identity Tools
Data Tools
Campaign Tools
Insights Tools
Consent Tools
Personalization Tools
Messaging Tools
Clean Room Tools
Optional: Select up to 10 MCP tool capabilities your agent supports

Business Metadata

How is your agent priced?
Current development/release status

Endorsements & Certifications (0/10)

Add certifications or endorsements that validate your agent's capabilities (max 10)

A2A Security (Optional)

DID or Public Key for A2A secure negotiation

Domain Verification (Optional - Recommended)

To receive IAB verification badge, verify domain ownership via DNS TXT record or .well-known file.

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Registration Requirements
  • Valid GPP ID from Global Privacy Platform
  • Domain must match GPP registration
  • Legal name must match GPP entry
  • IAB Tech Lab Category selection
  • Valid endpoint URL for selected protocol
IAB Tech Lab Classification
  • Category: Required - Select your primary category
  • Subcategories: Optional - Up to 5 subcategories
  • MCP Capabilities: Optional - Up to 10 tool capabilities
Verification Process
  1. Submit registration form
  2. GPP validation performed
  3. Domain verification (optional)
  4. Endpoint health check
  5. IAB badge granted upon approval
Need Help?

Visit our documentation for detailed registration instructions and protocol specifications.