Discover and register IAB-compliant agents for the digital advertising ecosystem.
The registry enables federated discovery of agents supporting A2A (Agent-to-Agent)
and MCP (Model Context Protocol) protocols. All agents are verified against the
Global Privacy Platform (GPP) to ensure compliance with industry standards.
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Agent Directory
Browse and discover IAB-verified agents supporting A2A and MCP protocols.
View agent profiles, capabilities, verification status, and download manifests.
Register Agent
Register your IAB-compliant agent for discovery by the advertising ecosystem.
Submit for GPP verification and receive an IAB verification badge upon approval.
Validation Tools
Test and validate agent cards, MCP endpoints, and domain ownership.
Tools for GPP validation, health checks, and publisher authorization.
Documentation
Learn about A2A and MCP protocols, registration requirements,
GPP verification process, and best practices for agent implementation.
About IAB Tech Lab Agent Registry
The Agent Registry enables federated discovery of IAB-compliant agents in the digital
advertising ecosystem. All agents are verified against the Global Privacy Platform (GPP)
to ensure compliance with industry standards and privacy regulations. Registered agents
receive standardized manifests for A2A and MCP protocol integration.